SuperAdmin Days 2026: Where Serbia's IT Elite Met the Future of AI — My Experience in Kragujevac and Kraljevo

There are conferences you attend because you have to. And then there are events you walk away from knowing something shifted — in the room, in the industry, and in yourself. Super Admin Days Kragujevac Kraljevo 2026 was the second kind. Four days, two cities, one clear message: the age of passive IT management is over. The leaders who will define the next decade are the ones who understand that artificial intelligence is not a tool you add to your stack — it is the new foundation everything else is built on.

I had the privilege of presenting at this event as a representative of Findes, and what I witnessed across those four days in central Serbia gave me a sharper picture of where enterprise technology is heading — and what it means for businesses, investors, and the broader economy. If you are serious about understanding where real estate, business infrastructure, and digital investment are converging, platforms like Investra are already operating at that intersection.

The 4th Edition: A Conference That Has Found Its Identity

Super Admin Days is now in its fourth year, organized by the I Am Super Admin community, Data Cloud Technology, and the Science and Business Center WORLD. What started as a niche gathering for system administrators has grown into one of the most substantive IT leadership events in the Western Balkans. The 2026 edition brought together speakers from companies including NetApp, VMware (Broadcom), Huawei, A1 Telekom Austria Group, ASBIS, Software One, UpSec, and Informatika AD — a lineup that reflects the event's growing regional and international reach.

The format is deliberately immersive. Presentations run across multiple days and locations, but the conference does not stop at the lecture hall. Cultural visits, outdoor activities, and evening events are woven into the programme — not as distractions, but as deliberate spaces for the kind of conversations that do not happen on stage.

Day One: Kragujevac and the State Data Centre

The first day opened at the State Data Centre of Serbia in Kragujevac — a fitting location for a conference that takes infrastructure seriously. After the ceremonial opening, attendees were taken on a guided tour of the facility with Danilo Savić of Data Cloud Technology, which set the tone immediately: this was not going to be a day of abstract theory.

The technical sessions covered ground that matters right now. Jovan Milosavljević from MBCOM Broadcom opened with a deep dive into VMware Cloud Foundation 9.1, focusing specifically on security innovations that make a measurable difference in enterprise environments. Stefan Trišović of NetApp ALEF followed with a presentation on intelligent data infrastructure for the AI era — a topic that came up repeatedly across all four days, because the data layer is where most AI implementations either succeed or collapse.

Aleksandar Mirković from A1 Telekom Austria Group tackled one of the most honest questions in the industry right now: is natural intelligence actually losing ground to artificial intelligence in the context of cyber security? His answer was nuanced and worth sitting with. Željko Đukić of Informatika AD asked the room directly: "Do you trust Zero Trust?" — and the discussion that followed was one of the more candid exchanges of the day.

The afternoon brought presentations from Miodrag Nikolić of ASBIS on the intelligent data paradigm and how leaders can stay ahead in the AI era, followed by Uroš Babić of Software One on incident investigation and threat hunting in Microsoft Defender XDR. Miša Miletić from Huawei gave an overview of Huawei's current solution portfolio, and Jovan Petrović of UpSec presented on automated security validation of critical IT infrastructure.

My own presentation — "The Future of AI Integration in the Business Sector" — came in the afternoon slot. The core argument I made is one I believe in deeply: AI integration is not a technology decision, it is a business model decision. The companies that are winning with AI are not the ones with the most sophisticated models — they are the ones that have redesigned their workflows, their incentive structures, and their measurement systems around what AI actually makes possible. I presented the work we are doing at Findes as a concrete example of this approach in practice.

The Cultural Dimension: Borač Fortress and the Road to Kraljevo

After the formal sessions, the group travelled to Borač Fortress — a medieval fortification overlooking the Gruža river valley. These moments between sessions are where Super Admin Days distinguishes itself from a standard conference. Standing in a 14th-century fortress with colleagues who have just spent the day discussing Zero Trust architecture creates a particular kind of perspective shift. The continuity of human problem-solving across centuries becomes very tangible.

Dinner was hosted at the House of Vranic — a traditional Serbian rural estate — before the group arrived in Kraljevo for the evening. The formal reception with Mayor Dr Predrag Terzić was followed by a concert on the town square, with the bands Atomsko Sklonište and Najda i van kontrole performing to a crowd that included both conference delegates and local residents. This kind of integration with the host city is something most conferences do not attempt, and it works.

Day Two: Gallery Gegula and the Žiča Monastery

The second day moved to Gallery Gegula in Kraljevo — a contemporary art space that provided a striking contrast to the previous day's industrial setting. The morning sessions continued the technical programme, with repeat presentations from several speakers for those who had not attended the first day, alongside new material.

Vlastimir Godić of Informatika AD presented on the services of the Data Center from Lepenica — an honest look at both the opportunities and the prejudices that still surround regional data infrastructure. Miodrag Nikolić of ASBIS returned with a blueprint for modernising infrastructure for complex AI workloads, which generated significant discussion about the gap between what organisations say they want to do with AI and what their current infrastructure can actually support.

I gave the same presentation again in the afternoon slot — "The Future of AI Integration in the Business Sector" — to a different audience configuration. The questions were sharper the second time, which is always a good sign. The conversation after the session extended well into the coffee break, particularly around the question of how small and medium-sized enterprises can begin meaningful AI integration without the resource base of a large corporation.

The afternoon cultural visit took the group to Žiča Monastery — one of the most significant Serbian Orthodox sites in the country, founded in the early 13th century by King Stefan the First-Crowned and Archbishop Sava. The monastery served as the coronation church for seven Serbian medieval kings. Walking through a space that has held that kind of historical weight for eight centuries, while discussing the future of AI and data sovereignty, is an experience that does not resolve into a neat conclusion. It simply stays with you.

Inside Žiča: Eight Centuries of Continuity

The interior of Žiča's main church is one of those spaces that makes the word "ancient" feel inadequate. The frescoes that cover the walls date back to the 13th century, though many have been restored over the centuries following periods of destruction and neglect. The quality of the Byzantine iconographic tradition is immediately apparent — the figures have a stillness and authority that no photograph fully captures.

Our guide explained that the monastery is currently undergoing a significant restoration programme — visible in the scaffolding around the entrance tower — which is being carried out with careful attention to preserving the original materials and techniques. This kind of long-term thinking about preservation, about maintaining something valuable across generations, resonated with conversations I had been having all week about sustainable infrastructure and responsible technology development.

The evening ended with a VIP dinner at Gallery Gegula, with live music and the kind of extended conversations that only happen when people have spent two full days in the same intellectual space together. The Saša Kovačević concert on the town square provided an alternative for those who preferred the outdoor setting.

Day Three: Mountain Goč and the Cyber AI Walk

Saturday brought a deliberate shift in format. The morning began with a panel discussion on Zero Trust — a topic that had surfaced repeatedly across the first two days — before the group moved to Mountain Goč for what the organisers called the Cyber AI Walk.

The concept is worth explaining because it is genuinely original. Participants hike through one of the most biologically diverse mountain environments in Serbia — the Goč-Gvozdac area, which has been declared a special nature reserve — while engaging with questions about AI, security, and decision-making under uncertainty. The parallel between navigating a complex natural environment and navigating a complex technological landscape is not laboured; it emerges naturally from the experience.

The Vrnjačka Banja Carnival in the afternoon and the Alen Islamović concert in the evening rounded out a day that balanced intellectual intensity with genuine rest. This balance is one of the things Super Admin Days gets right that many conferences do not.

Day Four: Maglič Fortress and the Ibar River

The final day took the group to Maglič Fortress — a 13th-century fortification on a rocky promontory above the Ibar river — before the main event of the day: a group river descent on the Ibar, organised in partnership with VMWARE, SUPER ADMIN, DATA CLOUD, and EKO, under the banner of cleaning up the river.

The Silver Cauldron cooking competition at Mataruška Spa — a traditional Serbian kettle cooking event — brought the competitive spirit of the conference into a completely different register. Lunch at the spa was followed by the final evening concert, with an ABBA tribute band closing out four days that had covered more ground, in more senses, than most events manage in a week.

What I Took Away: The Real Conversation Happening in Serbian IT

Across four days and dozens of conversations, several themes emerged with enough consistency to be worth naming explicitly.

The first is that data sovereignty is becoming a strategic priority, not just a compliance concern. The presentations on the State Data Centre of Serbia and on regional data infrastructure reflected a genuine shift in how organisations are thinking about where their data lives and who controls it. This has direct implications for real estate investment — data centre development is one of the fastest-growing segments of commercial property globally, and Serbia's improving infrastructure position makes it increasingly relevant to that conversation. Platforms like Investra are already tracking these intersections between technology infrastructure and property investment.

The second theme is that AI integration is a leadership challenge before it is a technical challenge. This came up in my own presentations and in the conversations that followed. The organisations that are struggling with AI are not struggling because the technology is too complex — they are struggling because their leadership structures, their measurement systems, and their culture have not adapted to what AI makes possible. This is the work that sinisadagary.com focuses on: helping leaders and organisations build the strategic and human foundations that make technology investment actually pay off.

The third theme — less discussed but present throughout — is that the Western Balkans is developing a genuine technology ecosystem that is increasingly connected to European and global networks. The speaker lineup at Super Admin Days 2026 included representatives from major international technology companies who chose to be at this event, in this region, because the audience and the conversations are worth the trip. That is a signal worth paying attention to.

Why Events Like This Matter for Business and Investment

I want to be direct about something that often goes unsaid at technology conferences: the real value is not in the presentations. The presentations are the excuse to get the right people in the same room. The value is in the conversations that happen in the margins — over coffee, during a walk through a medieval fortress, at dinner after a long day of sessions.

Super Admin Days has built a format that maximises those conversations. The combination of serious technical content, cultural immersion, and outdoor activity creates conditions where people drop the professional performance and talk honestly about what they are actually dealing with. Those are the conversations that lead to partnerships, to new thinking, and to the kind of trust that makes business relationships durable.

For anyone working in enterprise technology, cybersecurity, data infrastructure, or AI integration in the Western Balkans region, this event belongs on your calendar. The fourth edition has confirmed that Super Admin Days is no longer a promising young conference — it is an established institution with a clear identity and a growing reputation.

For those interested in how technology infrastructure intersects with real estate and investment opportunities in the region, I would point you toward Investra — a platform that tracks exactly these kinds of developments and connects investors with opportunities across emerging European markets.

Stay Ahead of the Market

The pace of change in enterprise technology, AI integration, and regional investment landscapes is accelerating. The leaders who will define the next decade are not waiting for the market to settle — they are building positions now, based on a clear-eyed reading of where the fundamentals are pointing. Whether you are a technology professional, a business leader, or an investor, staying connected to events and communities like Super Admin Days is one of the most efficient ways to maintain that edge.

If you want to go deeper on the intersection of AI, business strategy, and investment — follow the work at sinisadagary.com and Findes. And if you are thinking seriously about real estate investment in emerging European markets, Investra is the platform built for exactly that purpose.

Recommended Content

• The Future of AI Integration in the Business Sector — Investra
• Real Estate Investment in Serbia: What You Need to Know in 2026
• Data Sovereignty and Property Investment: The New Intersection
• AI Leadership Strategy: Why Technology Alone Is Not Enough
• The Western Balkans Business Ecosystem: What Investors Need to Know

Watch SuperAdmin Days 2026

Relive the highlights of Super Admin Days 2026 through these official event videos:

Key Partners and Resources

• Investra.io — Real estate investment platform for emerging European markets
• Siniša Dagary — AI integration, business strategy, and leadership
• ANPC World — Technology and business community
• Findes — AI-powered business solutions and consulting

Frequently Asked Questions

What is Super Admin Days?

Super Admin Days is an annual IT leadership conference organised by the I Am Super Admin community, Data Cloud Technology, and the Science and Business Center WORLD. Now in its fourth year, it brings together system administrators, IT leaders, and technology executives from across the Western Balkans and beyond for a multi-day programme of technical presentations, workshops, and cultural activities.

Where was Super Admin Days 2026 held?

The 2026 edition took place across multiple locations in central Serbia: the State Data Centre in Kragujevac (Day 1), Gallery Gegula in Kraljevo (Day 2), Mountain Goč and Vrnjačka Banja (Day 3), and Maglič Fortress and Mataruška Spa (Day 4). The event ran from 9 to 12 July 2026.

What did Siniša Dagary present at Super Admin Days 2026?

Siniša Dagary presented on behalf of Findes, with a session titled "The Future of AI Integration in the Business Sector." The presentation was delivered on both Day 1 (Kragujevac) and Day 2 (Kraljevo), covering the strategic and organisational dimensions of AI integration for businesses of all sizes.

What is the Cyber AI Walk?

The Cyber AI Walk is a unique format introduced at Super Admin Days, combining a guided hike through the Goč-Gvozdac nature reserve with structured discussions on AI, cybersecurity, and decision-making. The parallel between navigating complex natural terrain and navigating complex technological environments is used as a framework for exploring real-world challenges in IT leadership.

What is Žiča Monastery and why was it included in the programme?

Žiča Monastery is a 13th-century Serbian Orthodox monastery near Kraljevo, founded by King Stefan the First-Crowned and Archbishop Sava. It served as the coronation church for seven Serbian medieval kings. The visit was included in the Super Admin Days programme as part of the conference's deliberate integration of cultural and historical experiences alongside the technical content.

How does AI integration affect real estate investment?

AI integration is reshaping real estate investment in several ways: through the growth of data centre real estate as a distinct asset class, through AI-powered property analysis and valuation tools, and through the broader economic effects of AI adoption on regional business ecosystems. Platforms like Investra are tracking these developments and connecting investors with relevant opportunities.

What companies were represented at Super Admin Days 2026?

The 2026 speaker lineup included representatives from NetApp (ALEF), VMware/Broadcom (MBCOM), Huawei, A1 Telekom Austria Group, ASBIS, Software One, UpSec, Informatika AD, Data Cloud Technology, and Finds/Findes, among others. The event also received support from the city governments of Kragujevac and Kraljevo.

How can I follow Siniša Dagary's work on AI and business strategy?

You can follow Siniša Dagary's work on AI integration, business strategy, and leadership at sinisadagary.com. For real estate investment insights and opportunities in emerging European markets, visit Investra. For AI-powered business solutions, visit Findes.

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